The Soyo Start


It’s 1983 in Austin, Texas, and Susan Hammock has just finished a race at her collegiate track meet and is looking for a healthy snack before her next race. Walking into the college town, she came across an “I Can’t Believe It’s Yogurt” store that was offering free samples, and was hooked after her first taste. Immediately, she called home to tell her parents about the product and experience, and that she planned on opening a store after she graduates.

In 1987, she moved back to Ohio with a teaching degree in hand, and four years of developing a business plan for a frozen yogurt store. After persuading her future business partner, Kevin Hollon to try the frozen treat he was sold on the product and business idea.

We want you to have an unforgettable experience, which is why we strive to serve the best product every day, to every customer. 

In 1988 the pair opened two “I Can’t Believe It’s Yogurt” franchises and successfully owned and operated them for over 24 years. Susan and Kevin saw the potential of a new self-serve yogurt concept and the possibility of moving it closer to their home. It was very hard to close their doors in October of 2011 because of the loyal customers and many great relationships developed over the years. They enjoyed, very much, serving the people, the schools and local businesses of Middletown, Ohio.

Soyo Yogurt, short for “So Your Yogurt,” opened with immediate success in Centerville, Ohio in the spring of 2012. The owners then, decided to bring their oldest daughter, Kalee Hollon, into the family business. Kalee grew up in the frozen yogurt environment and is the secret ingredient behind growing the family business. Her passion for delicious customer experiences is bringing a new flavor to the neighborhood.

The three are excited to be serving the city of Centerville and the surrounding areas. They are ready again to support the local schools, recreational sports, charities, community events and those people, who like them, enjoy the experience of nourishing themselves with such a delicious treat.

As a family business, we strive to serve every customer the best product every day along with an unforgettable experience. We have a devoted staff, ready to create a sense of community in the local Dayton area. At Soyo everyone is family.